streamingtechnologymedia

Casting Is Dead — What That Means for Streaming Device Makers and Ad Revenues

uusmarket

2026-02-01

11 min read

Netflix's removal of casting shifts control to TV OSes — winners: Roku, Amazon, Samsung; losers: casting-focused paths and weak AVODs.

usmarket

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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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